Überblick:Pressestimmen 'Safiya Noble has produced an outstanding book that raises clear alarms about the ways Google quietly shapes our lives minds and attitudes. Noble writes with urgency and clarity. This book is essential for anyone hoping to understand our current information ecosystem.'--Siva Vaidhyanathan Author of The Googlization of Everything -- and Why We Should Worry'Noble demolishes the popular assumption that Google is a values-free tool with no agenda...She astutely questions the wisdom of turning so much of our data and intellectual capital over to a corporate monopoly.Nobles study should prompt some soul-searching about our reliance on commercial search engines and about digital social equity.'--STARRED Booklist'[P]resents convincing evidence of the need for closer scrutiny and regulation of search engine[s].A thought-provoking well-researched work.'--Library Journal'Noble makes a strong case that present technologies and search engines are not just imperfect but they enact actual harm to people and communities.'--Popmatters.com'Noble offers a compelling look into the structure of digitized informationmost of it driven by advertising revenueand how it perpetuates racist assumptions and ideologies.'--Pacific Standard'50 Best Book of 2018 So Far 'There's been a growing swell of concern in the academic community about the stranglehold that commercial (for-profit) search engines have over access to information in our world. Safiya Umoja Noble builds on this body of work...to demonstrate that search engines and in particular Google are not simply imperfect machines but systems designed by humans in ways that replicate the power structures of the western countries where they are built complete with all the sexism and racism that are built into those structures.'--Popmatters.com'Safiya Nobles compelling and accessible book is an impressive survey of the impact of search and other algorithms on our understandings of racial and gender identity. Her study raises crucial questions regarding the power and control of algorithms and is essential reading for understanding the way media works in the contemporary moment.'--Sarah Banet-Weiser Author of Authentic(TM) The Politics of Ambivalence in a Brand Culture'Noble argues...that the web is ...a machine of oppression...[Her] central insight - that nothing about internet search and retrieval is political neutral - is made...through the accumulation of alarming and disturbing examples. [She] makes a compelling case that pervasive racism online inflames racist violence IRL.'--Los Angeles Review of Books'A distressing account of algorithms run amok.'--Kirkus Reviews'Rather than being a neutral arbiter that sorts content by quality Noble argues that search engines are easily gamed in ways that reflect discriminatory practices. Even without malevolent actors search engines may be perpetuating racist stereotypes.'--Chicago Tribune Über den Autor und weitere Mitwirkende Safiya Umoja Noble is is Assistant Professor at the University of Southern California (USC) Annenberg School of Communication. Noble is the co-editor of two books The Intersectional Internet: Race Sex Culture and Class Online and Emotions Technology & Design.