Überblick:Pressestimmen A thrill ride through backstabbing competition business strategies and the marketing of the American icon Barbie. Who knew intellectual property law could be such a page turner? An amazing story and a great read.--Jonah Berger best-selling author of Contagious and Invisible InfluenceA thrilling tale of dueling toymakers corporate espionage and a group of brats taking on the queen of the Dreamhouse.--Lee RawlesIn the hands of Lobel... this case study in who should benefit from an employee's creativity becomes something of a page-turner.--Emma JacobsThe Barbie vs Bratz case tells a compelling story and is an effective vehicle for Lobel's call for creative freedom.--Rebecca AsherThis book is a courtroom drama a corporate exposé and a case study of cutthroat creativity. Orly Lobel deftly explains why ownership of ideas should belong to people not companies.--Adam Grant New York Times best-selling author of OriginalsCaptivating.... Holds up a lipstick-pink mirror to both American consumer culture and corporate misbehaviour.--Laura FrostIntellectual-property law made vivid via an engaging narrative about the litigation surrounding of all 'people ' Barbie.A powerful engrossing survey of business and social issues.--Diane DonovanFascinating.... Lobel pens a gripping tale of corporate malevolence courtroom betrayal and copyright hijinks... [and] tells the tale with verve and aplomb.--Michael M. RosenA fascinating insightful and accessible book with relevance for entrepreneurship and business in general for copyright law and the legal profession as a whole for individual success and the success of our economy. It is both pleasure reading and mandatory reading.--Tal Ben-Shahar bets-selling author of Happier Über den Autor und weitere Mitwirkende Orly Lobel is the Don Weckstein Professor of Law at the University of San Diego and received her doctoral and law degrees from Harvard University. When a child she starred in her psychologist mother's studies on playing with Barbies. The award-winning author of Talent Wants to Be Free she lives in La Jolla California.