Digital Marketing Strategy: An Integrated Approach to Online Marketing


Digital Marketing Strategy: An Integrated Approach to Online Marketing

Bücher Details

  • Titel:Digital Marketing Strategy: An Integrated Approach to Online Marketing
  • Dateiname: digital-marketing-strategy-an-integrated-approach-to-online-marketing.pdf
  • ISBN: 251012749484225
  • Datum des Hochladens: 2020-01-15
  • Anzahl der Seiten: 588 Seiten
  • Autor: Simon Kingsnorth
  • Verlag: Simon Kingsnorth

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Überblick:

Pressestimmen 'A well-structured and insightful guide to building an effective and practical digital strategy.'--Daniel Rowles CEO Target Internet'A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers.'--Jon Mowat Managing Director Hurricane Media'A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike.'--Matt Owen Director Oban International'An excellent all-in-one text for today's digital entrepreneur.'--Jonathan Gabay keynote speaker lecturer brand psychologist'The first edition of Simon Kingsnorth's Digital Marketing Strategy was a great resource for digital marketing students and the update in terms of content structure and case examples makes the second edition an essential read and key companion as they start their marketing careers.'--Dr Emma Louise Slade Lecturer in Marketing University of Bristol Über den Autor und weitere Mitwirkende Bestselling author Simon Kingsnorth is a recognized digital leader and strategist and is currently Global Head of Digital Marketing at Citi Private Bank. Highly experienced at leading teams in digital marketing digital transformation and user experience he is a regular keynote speaker and contributor to industry publications.

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